Projects
Listed below are projects that I have worked on or have been a part of throughout my college experience at the University of Montana.
Digital Media Execution
Upper Level Course/Internship with PathLabs
During my Spring 2023 semester, I received the opportunity to take a course that served as both a learning experience and an internship with Pathlabs.
This course provided in-depth instruction in various digital advertising and marketing tactics, including utilizing TradeDesk, Facebook Business Manager, and Google Analytics. I acquired skills in calculating marketing costs, such as CPM, CPC, CRM, and CLV, and gained experience in developing and executing successful digital marketing campaigns.
This training enabled me to effectively analyze and optimize marketing strategies to drive engagement, growth, and ROI for businesses in the digital landscape.
To view projects created within this class, click below
Hasan Minhaj
Marketing Outreach Intern
During my Fall 2021 semester, I received the opportunity to participate in marketing and outreach for Hasan Minhaj's show that occurred on November 17th, 2021 in Missoula, MT.
I participated in social media outreach, brainstorming ideas for marketing tactics, and also worked the show as a barker/ticket scanner.
E-Sports Event
Marketing Idea Creator
Also during my Fall 2021 semester, I participated in the brainstorming of marketing ideas for the E-Sports event that took place on November 6th, 2021.
Along with my classmates and Michael Cassens, head of UM's E-Sports team, I aided in the brainstorming of tactics to help market this event and ideas to help make this event a success.
SAE Merchandising
Creator and Design Head
During my internship with Greek House, I headed the creation of an item of merchandise for SAE, a fraternity at the University of Montana. I worked alongside the PR Chair of SAE and took their ideas for a design and brought their idea to life. I ensured that the correct amount of merchandise would be ordered as well as in the colors they desired. Unfortunately, the PR Chair did not follow through on his side of things and the merchandise was never fully created due to his lack of response.
Alpha Phi - Social Media Marketing
Graphic Designer
From Fall 2020 to Fall 2021, I aided the VP of Marketing for my sorority, Alpha Phi, with social media marketing, specifically in graphic design. I designed graphics for a variety of events that needed promoting on our Instagram page. I also designed a t-shirt for purchase by members of our sorority. Linked above is a page with visuals of my work.
