16th Annual
River City
Roots Festival
Annual free music festival in the Heart of Missoula, produced by the Missoula Downtown Association in collaboration with the Downtown Missoula Partnership.
ABOUT
ABOUT RIVER CITY ROOTS FESTIVAL
River City Roots Festival is an annual free music festival that is produced by the Missoula Downtown Association/Downtown Missoula Partnership in Missoula, Montana.
Recognized as the 2009 Montana Tourism Event of the Year, River City Roots Fest draws more than 15,000 individuals to the heart of Downtown Missoula for a variety of fun activities and exceptional music. This two-day FREE festival features first-class art and entertainment for both residents and visitors.
With live performances on a big stage on West Main Street, a fine art show, entertainment for children and families, and a 4-mile run through the heart of Missoula, Roots Fest brings a weekend of family fun to the heart of the community.
INTERNSHIP EXPERIENCE
As an intern for the Downtown Missoula Partnership, I assisted in just about every aspect of the festival you can imagine. From marketing to event planning to event logistics, to day-of production, I acquired many valuable event management skills thanks to this internship.
Most notably, I spearheaded the planning and execution of the Family Roots Festival, a highly-anticipated sub-event held during the annual River City Roots Festival, with a focus on providing engaging activities and entertainment for children. For this sub-event, I developed outreach strategies to local businesses, created a detailed layout map, organized merchandise tents, and collaborated with local companies to ensure a successful event that offered a variety of age-appropriate activities. This sub-event is only possible thanks to the many local businesses that are willing to attend and provide a fun family-friendly activity for attendees.
Per the methods I previously mentioned, Family Roots Fest 2022 was an exciting and well-attended event that was praised for its fun and family-friendly atmosphere, as well as the highest business participation that this event had seen in years prior. I acquired 30 activity booths, whereas in previous years there were approximately 20-25 booths.
Event in Numbers
